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India Pitches Ahmedabad as 2036 Olympic Bid City to IOC, Urged to Address Governance and Doping FirstIndia Pitches Ahmedabad as 2036 Olympic Bid City to IOC, Urged to Address Governance and Doping First

India Pitches Ahmedabad as 2036 Olympic Bid City to IOC, Urged to Address Governance and Doping First

India’s delegation stepped up its campaign to bring the 2036 Olympics home on Tuesday, outlining its plans to the International Olympic Committee (IOC) at Olympic headquarters in Lausanne and formally nominating Ahmedabad as its candidate city. However, the IOC’s response was blunt: fix internal issues before finalizing a master plan.
IOC Tenders Olympic Broadcasting Rights, Eyes Cricket’s Potential Amid India’s 2036 Bid PushIOC Tenders Olympic Broadcasting Rights, Eyes Cricket’s Potential Amid India’s 2036 Bid Push

IOC Tenders Olympic Broadcasting Rights, Eyes Cricket’s Potential Amid India’s 2036 Bid Push

The International Olympic Committee (IOC) is launching an open tender for international broadcasting rights for upcoming Games while closely monitoring the prospect of a potential 2036 Olympic host in India—a country where cricket reigns as the most popular sport. The move aims to secure future regional sponsorship deals, strengthening its global financial position.
Sports Take Center Stage at 4th International Development Finance Conference; IOC’s Prince Feisal Highlights Its Role in Economic and Social ChangeSports Take Center Stage at 4th International Development Finance Conference; IOC’s Prince Feisal Highlights Its Role in Economic and Social Change

Sports Take Center Stage at 4th International Development Finance Conference; IOC’s Prince Feisal Highlights Its Role in Economic and Social Change

Sports emerged as a key focus at the 4th International Development Finance Conference, where International Olympic Committee (IOC) Member HRH Prince Feisal Al Hussein emphasized that sports are far more than a form of entertainment—they act as a powerful tool for economic and social transformation.
Organizing Committee for the 2030 French Alps Olympic and Paralympic Games Advances Preparations with Key Senior RecruitmentOrganizing Committee for the 2030 French Alps Olympic and Paralympic Games Advances Preparations with Key Senior Recruitment

Organizing Committee for the 2030 French Alps Olympic and Paralympic Games Advances Preparations with Key Senior Recruitment

The Organizing Committee for the 2030 French Alps Olympic and Paralympic Games (hereafter referred to as the “Committee”) is pressing ahead with preparations, and has now launched recruitment for four key senior positions. These strategically significant roles aim to steadily build a team capable of delivering its ambitious vision.
The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?

The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?

The 59th Major League Soccer “Super Bowl” championship game was played at the Caesars Superdome in New Orleans. The Philadelphia Eagles beat the Kansas Chiefs 40-22 to win the second Super Bowl title in team history. Off the field, the excitement of the Super Bowl also lies in the money brands spend on marketing around the event. There's a reason the Super Bowl is known as “The Greatest Show on Earth”.
Parsons calls for science-based policy on transgender athletesParsons calls for science-based policy on transgender athletes

Parsons calls for science-based policy on transgender athletes

The president of the International Paralympic Committee (IPC) has pushed for a science-based approach, rejecting a 'one-size-fits-all' solution. Meanwhile, in the run-up to the 2028 Olympic Games in Los Angeles, key figures such as Donald Trump have pushed for tighter restrictions, while the role of transgender athletes at sporting events remains a highly controversial topic. Andrew Parsons has made his position clear - no holding back, no beating around the bush.
First Visa Ban Threatens the Core Values of the 2028 Los Angeles OlympicsFirst Visa Ban Threatens the Core Values of the 2028 Los Angeles Olympics

First Visa Ban Threatens the Core Values of the 2028 Los Angeles Olympics

Recent reports indicate that under the directives of the federal government, groups such as transgender athletes and Cuban athletes are under significant pressure from policies related to President Donald Trump. Many athletes have been denied visas and are unable to enter the United States to participate in competitions. This situation seriously endangers the alignment of the upcoming 2028 Los Angeles Summer Olympics with the Olympic Charter.
Cortina Sliding Track Enters Test PeriodCortina Sliding Track Enters Test Period

Cortina Sliding Track Enters Test Period

The renowned Italian city of Milan is bustling with preparations for the 2026 Winter Olympics. Ahead of next year's games, 60 athletes have already evaluated the much - debated sliding track. "The track structure is complete. We had it scheduled for completion on March 16, and it was indeed finished on that day," Fabio Saldini, the government commissioner, told The Associated Press last Tuesday. The Italian is in charge of rebuilding the track structure in Cortina d'Ampezzo. On Sunday, construction workers marked this milestone by placing a branch of an evergreen tree across the track. "This b
LA 2028 Olympics: Investing in Youth SportsLA 2028 Olympics: Investing in Youth Sports

LA 2028 Olympics: Investing in Youth Sports

The host city of the upcoming Summer Olympics has officially applied to the Organizing Committee of the 34th Olympic Games for $33.1 million (30.9 million euros) to support the "PlayLA" project from 2025 to 2026. This is a crucial move aimed at increasing the participation of young people in the years leading up to the Olympics. As a positive legacy project of the 2028 Olympics, the program, which initially started with only the swimming event, has experienced a difficult beginning. It was severely hampered by the global outbreak of the H1N1 influenza pandemic. However, as everything has retur
Study Reveals High Return on Investment in English Community SportsStudy Reveals High Return on Investment in English Community Sports

Study Reveals High Return on Investment in English Community Sports

On February 27, 2025, Sport England commissioned a study to conduct the latest estimation of the social and economic value of sports and sporting activities in England. The main conclusion drawn from the latest analysis by the Sport Industry Research Centers of Sheffield Hallam University and Manchester Metropolitan University is that in England, for every 1 pound invested in community sports and sporting activities, it can bring more than 4 pounds of benefits to the economy and society.

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